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The total amount of money invested into campaigns within SourceKnowledge. Spend can be viewed on a daily, weekly and monthly basis.

You can increase or decrease your monthly budget at any time. When you want to reduce your budget, the platform will not allow you to reduce your budget to an amount lower than what your campaign has spent. Because the platform isn’t in real time and in some cases can be as much as 48 hours behind, you will not be able to reduce your spend to a level that is too close to your actual spend. Should you need to pause your campaign, you can do this at any time on your Campaign Settings page.

The point in which an ad is viewed once by a site visitor or displayed once on a webpage. The number of impressions of an ad is determined by the number of times the page is located and loaded. Impressions can be viewed on a daily, weekly and monthly basis.

When the user completes an advertiser’s goal. Conversions can range from purchases to form completions and everything in between. Conversions can be viewed on a daily, weekly and monthly basis.

The different interactions that users have made with the ad that have lead them to a conversion. The conversion types for each campaign is based on specific goals. Some examples are: click-through, view-through, etc.

Also known as cost per acquisition, the price advertisers pay when users make a conversion.

Also known as cost per click, the price advertisers pay each time a user clicks on their ad.

The effective cost per thousand ad impressions. eCPM is used as a tool by advertisers when they are comparing ad networks or evaluating the success of an ad-based monetization strategy.

eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when comparing, we use eCPM to compare your results.

The formula is: (Total Spend ÷ Impressions) x 1000

The number of clicks that your ad receives based on the number of times your ad is shown.

A high CTR is a good indication that users find your ads helpful and relevant. Note that a good CTR is relative to what you’re advertising and on which networks.

The formula is: Clicks ÷ Impressions

Also known as return on ad spend, this metric measures gross revenue generated for every dollar spent on advertising. It is an advertiser-centric metric that gauges the effectiveness of online advertising campaigns.

The formula is: Revenue From Ad Campaign ÷ Cost Of Ad Campaign

When a user sees your ad and does not click on it, but later visits your website organically or through search within a specified time window.

When a user sees an ad and clicks to perform the specific call to action.

SourceKnowledge uses probabilistic matching by finding a match between IP addresses and user agents. So if someone is logging on to a laptop and a mobile device on the same IP addresses every day, we assume it’s the same person.

Sign up here and follow the 3 easy steps. 

Navigate to the Campaign Settings page once you have signed up.

• By setting a realistic ROAS.
• By maintaining an up to date catalog.
• By managing inventory levels.
• By using coupons and discounts to entice customers to make a purchase.

SourceKnowledge does not disclose it’s entire Partner Channel for proprietary reasons. You are able to see what partner ID has generated sales for you.  

SourceKnowledge is able to support your sales efforts in all geos across the US and Canada, Australia, New Zealand, Latin America, and Europe.

You should focus on your ROAS metric as well as how much revenue your campaign is delivering to your store.

We display the Global Shopify Order ID which is unique across all Shopify stores. Using the ID in our Order ID report, you should be able to enter into your Shopify Orders page and the equivalent order will be returned.

• Check to make sure your campaign is running.
• Increase your CPC bid and check to make sure you have enough monthly budget to keep you account active.

Go to your Campaign Summary page.

For Shopify ecommerce stores, there is a SourceKnowledge Shopping Ads app that you can  install from the Shopify app store to facilitate exporting your shopping catalog and placing the SourceKnowledge pixel on your website. Here are the steps:

1. Install the app from the Shopify app store. This will export your product catalog and install SourceKnowledge pixels on your store.
2. Create a SourceKnowledge account if you haven’t already done so.
3. Your catalog is now connected to your SourceKnowledge account and you are ready to start your shopping campaign.

If you have any additional questions, please contact the Customer Support team by filling out the form below.

SourceKnowledge’s performance technology delivers your ROAS and CPA  goals through display ads, search, shopping and social campaigns using intent markers based on how your customers interact with your site. Some indicators we use are the product pages customers have viewed or sales confirmations and cart abandonment.

The SourceKnowledge pixels are JavaScript code snippets that need to be implemented within the header code of your site. They are unique to your advertiser profile. If you manage more that one website, you will need to create an advertiser profile for each website. The pixels load asynchronously so they will not interfere with the page loading time or user experience.

SourceKnowledge performance technology relies on these key pixel placements:

• Lead/Home Pixel – this pixel should be placed on all your pages to collect user browsing intent throughout your website.
• Cart Page Pixel – this pixel should be placed on the event when a user adds a product to the cart.
• Sales Confirmation Pixel – includes order ID and sales total.

The pixels will recognize and adapt automatically to the protocol of your site: http or https.

Upx

This is your SourceKnowledge pixel (upx) ID. If your upx ID is 11111 then the last line of your SourceKnowledge Homepage pixel should look like this: (document,’script’,’//upx.provenpixel.com/ujs.php?upx=11111′);

The implementation of the following pixels are required:

• Lead/Home Pixel
• Cart Pixel
• Sales Confirmation Pixel

How to activate your Lead/Home Pixel:

For Shopping campaigns, the Lead/Home Pixel is used to identify visits to particular product pages. 

The product ID macro is : REPLACE_WITH_PRODUCT_ID (if not using, leave as-is).

How to activate your Cart Pixel:

For Shopping campaigns, the Cart Pixel is used to identify products that have been placed in your users’ carts.. This is a mandatory macro for Retargeting campaigns.  This is an optional macro for Shopping campaigns.  If there are multiple products in the cart, please use a comma separated list.

The macro is: REPLACE_WITH_PRODUCT_ID

How to activate your Sales Confirmation Pixel:

The Sales Confirmation Pixel must be placed on the Sales Confirmation page to track the item purchased by your users.  The Sales Confirmation page is displayed after a completed purchase on your site, always displaying an order ID and a summary of the order. Capturing this information will allow you to measure the CPA from SourceKnowledge.

The Sales Confirmation Pixel on your Sales Confirmation page will have to dynamically pass the order IDs and order amount.

Mandatory Macros for Sales Confirmation Pixel:

• Order ID
• Order Amount (total cart value)
• Product ID (if there are multiple products use a comma separated list, for example: “product_id=1,2,3”)

Optional Macros for Sales Confirmation Pixel:

Macro supported currency: 

Listing multiple values within pixels:

Woo Commerce Conversion Tracking:

Sales Confirmation Pixel:

You’ll see the following line inside our pixel:

coupon_code=COUPON_CODE&customer_type=CUSTOMER_TYPE

-The COUPON_CODE macro should be populated by the discount code used in a transaction.

-The CUSTOMER_TYPE macro should be populated with “0” if a new customer, or with “1” if an existing customer.

New Customer RoAS 

New Customer RoAS calculates the effectiveness in driving new sales from customers. Choosing to optimize for new customers reduces what qualifies as an attributed sale in your campaign. This therefore reduces the maximum allowable RoAS target for new customers.

New Customer Macro 

In order to optimize for new customers, you need to have the new customer macro implemented in your Sales Pixel.
The CUSTOMER_TYPE macro should be populated with “0” if a new customer, or with “1” if an existing customer.
You will find your Sale Pixel under Tools in your Dashboard. If your store is built using an e-commerce platform that has an integration with SourceKnowledge, you do not need to add this macro, as it is already populating automatically. If you have a custom integration, you will need to add this macro manually.

Third Party Subscription Checkout – Manual Pixel Placement

If you use a third party subscription platform on your checkout page, you will need to manually place  our sales tracker on the Subscription Thank You page in order to capture all the sales and RoAS that SourceKnowledge is driving.

Please go to the Tools > Pixels section at the top of your Dashboard to get your pixels. 

Recharge Third Party Subscription Checkout – Manual Pixel Placement

If you are using Recharge as your third party subscription platform on your checkout page, you will need to manually place our sales tracker on the Subscription Thank You page in order to capture all the sales and RoAS that SourceKnowledge is driving.

Support documentation on conversion tracking integration with Recharge here:

https://support.rechargepayments.com/hc/en-us/articles/360008682954-Customizing-the-ReCharge-checkout  

Please refer to the Thank You Page and Tracking section where you may find helpful instructions. Additionally, do note particularly the First-Time Page Load Tracking details.

How Google Tag Manager Works:

Google Tag Manager enables you insert SourceKnowledge tags on your website. You can configure the tag trigger when an event — such as a pageview, click, or form submission — occurs as well as which pages it is used on. When the trigger fires the tag, the tag’s code executes and sends relevant data back to the platform.

How To Install Our Tags:

https://tagmanager.google.com/gallery/#/owners/sokno/templates/gtm-template

1. Give it time. It can take up to an hour for your SourceKnowledge Pixel to activate.
2. Make sure your pixel is placed directly before the </body> tag. This ensures that the script loads correctly and has minimal effect on rendering your page content.
3. Check your formatting. Altering your SourceKnowledge Pixel, including changing formatting affects the script’s ability to fire. Your SourceKnowledge Pixel should be placed on all pages of your site exactly as it was copied.
4. Did you place the wrong pixel? If you have multiple advertiser profiles, make sure the SourceKnowledge Pixel you placed is linked to the corresponding advertiser profile. Check that the tag ID (last line of the JavaScript) matches the ID of your SourceKnowledge Pixel in the source code of the intended domain.

If you’ve met all of the requirements and your pixel is still not firing after 24 hours, or have any additional questions, please contact the Customer Support team by filling out the form below.

The SourceKnowledge dashboard allows you to view all conversions and various key metrics in one simple interface. In one login, you are prompted to an at a glance summary of your campaign in real time which includes a spend overview and overall conversions, cost per acquisition (CPA), spend, impressions, effective cost per impression (eCPM), clicks, clickthrough rate (CTR) and their status.  You can also view all this information within several different timeframes (today, yesterday, last 7 days, last 30 days, this month, last month, all time as well as custom date ranges). These timelines and metrics will be found throughout the entire reporting dashboard.

In the SourceKnowledge sidebar, you will be able to toggle from “summary” to more in depth reporting options. Your reporting options that are categorized by:

• Date
• Domain
• Order ID
• Path to Conversion
• Additional Insights

In this section of the dashboard, you will be able to view day-by-day metrics from as far back as your campaign start. To gain insight on these metrics, you can easily understand which days perform best, as well as seasonality of your campaigns.

In order to get a more in depth view of all your customers’ buying journey,  the Order ID Report also shows you the time of the first touch with your ads and the time to time to conversion. This reporting gives you an in depth look on how your customers interact with your brand as well as how long they take to make their buying decision.

In this portion of the dashboard, you will be able to take a look at several cards with overall stats of your spend, impressions, clicks, conversions and geography. You are able to view the cards in all the available timelines (today, yesterday, last 7 days, last 30 days, this month, last month, all time as well as custom date ranges) and filter the view on a per day, week or month basis.

If you have any additional questions, please contact the Customer Support team by filling out the form below.

Threshold: How much spend your campaign accumulates before a payment occurs.  

Payments Page: List of all payments made for selected billing period.

AutoPayment: A payment triggered automatically once the current spend is greater than or equal to the threshold.

Current Spend: Charges your campaign generated since the last payment.

Billing Statement: Statement of all transactions that occurred during a given month. This becomes available 7 days after the end of the period.

Traffic charges: Charges that your campaign accumulated during a given period.

Closing balance: The amount owing at the end of a given month.

Starting Balance: The current owing balance carried over from the previous billing period. 

Applicable Tax: If your company resides in Canada, taxes will be applied. 

As your campaign spends, we will charge your account at pre-defined spending thresholds during the month. For example, if your account’s threshold is $100, you will be charged each time your campaign spends $100 . Thresholds are automatically set per account and will increase incrementally as your billing history expands.

For companies and individuals with a billing address in Canada, sales tax will be added to the amount in accordance with the tax laws for each province.

Please contact the billing department at billing@sourceknowledge.com.

In order for our team to track SourceKnowledge conversions, you will need to provide view access of your Google Analytics. To do this, please follow the following steps:

1. Sign in to Google Analytics.
2. Click ADMIN, and navigate to view.
3. In the VIEW column, click User Management.
4. Under Add permissions for, enter the email address our team member’s Google Account. Contact your Account Manager for more details.
5. Under permissions, choose Read & Analyze.
6. Select Notify this user by email to send a notification to our team members that you have completed the process.
7. Click Add.

If you have any additional questions, please contact the Customer Support team by filling out the form below.