The total amount of money invested into campaigns within SourceKnowledge. Spend can be viewed on a daily, weekly and monthly basis.
The total amount of money invested into campaigns within SourceKnowledge. Spend can be viewed on a daily, weekly and monthly basis.
You can increase or decrease your monthly budget at any time. When you want to reduce your budget, the platform will not allow you to reduce your budget to an amount lower than what your campaign has spent. Because the platform isn’t in real time and in some cases can be as much as 48 hours behind, you will not be able to reduce your spend to a level that is too close to your actual spend. Should you need to pause your campaign, you can do this at any time on your Campaign Settings page.
The point in which an ad is viewed once by a site visitor or displayed once on a webpage. The number of impressions of an ad is determined by the number of times the page is located and loaded. Impressions can be viewed on a daily, weekly and monthly basis.
When the user completes an advertiser’s goal. Conversions can range from purchases to form completions and everything in between. Conversions can be viewed on a daily, weekly and monthly basis.
The different interactions that users have made with the ad that have lead them to a conversion. The conversion types for each campaign is based on specific goals. Some examples are: click-through, view-through, etc.
Also known as cost per acquisition, the price advertisers pay when users make a conversion.
Also known as cost per click, the price advertisers pay each time a user clicks on their ad.
The effective cost per thousand ad impressions. eCPM is used as a tool by advertisers when they are comparing ad networks or evaluating the success of an ad-based monetization strategy.
eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when comparing, we use eCPM to compare your results.
The formula is: (Total Spend ÷ Impressions) x 1000
The number of clicks that your ad receives based on the number of times your ad is shown.
A high CTR is a good indication that users find your ads helpful and relevant. Note that a good CTR is relative to what you’re advertising and on which networks.
The formula is: Clicks ÷ Impressions
Also known as return on ad spend, this metric measures gross revenue generated for every dollar spent on advertising. It is an advertiser-centric metric that gauges the effectiveness of online advertising campaigns.
The formula is: Revenue From Ad Campaign ÷ Cost Of Ad Campaign
When a user sees your ad and does not click on it, but later visits your website organically or through search within a specified time window.
When a user sees an ad and clicks to perform the specific call to action.
Sign up here and follow the 3 easy steps.
Navigate to the Campaign Settings page once you have signed up.
SourceKnowledge does not disclose it’s entire Partner Channel for proprietary reasons. You are able to see what partner ID has generated sales for you.
SourceKnowledge is able to support your sales efforts in all geos across the US and Canada, Australia, New Zealand, Latin America, and Europe.
You should focus on your ROAS metric as well as how much revenue your campaign is delivering to your store.
We display the Global Shopify Order ID which is unique across all Shopify stores. Using the ID in our Order ID report, you should be able to enter into your Shopify Orders page and the equivalent order will be returned.
Go to your Campaign Summary page.
For Shopify ecommerce stores, there is a SourceKnowledge Shopping Ads app that you can install from the Shopify app store to facilitate exporting your shopping catalog and placing the SourceKnowledge pixel on your website. Here are the steps:
Field | Description | Information |
id | A unique identifier for the item | ID must be unique for each item in your catalog. If you have multiple feeds, IDs of items across different feeds still need to be unique. |
title | Title of the item | Use relevant titles that match with what users are searching for with key information first in the title. |
description | Item description | No HTML and no promotional text. Do not enclose in quotes. The description from the landing page of your offer must be the same description as indicated in the feed. |
link | Direct URL of the item’s page on your website | Link should point to the specific product instead of your store’s home page or pages with multiple products. |
price | Base price, excluding tax and shipping, submitted in local currency | Use two decimal places and no symbols (e.g. $). The price from the landing page of your offer must be the same price as indicated in the feed. |
sale_price | (Optional)
Your product’s sale price |
Meet the requirements for the priceattribute
Submit the sale_price in addition to the price attribute with the non-sale price Accurately submit the product’s sale price, and match the sale price from your landing page |
image_link | URL of an image of the item | Image must be: bmp, gif, exif, jpg, png, tiff. Minimum size: 500px by 500px. Cannot exceed 3.9 MB. Do not include any text within your images, including promotional messaging. |
availability | Your product’s availability | Supported values
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google_product_category | Required (for Apparel & Accessories (166), Media(783), and Software (2092) categories)
Optional for all other products Google-defined product category for your product Example Apparel & Accessories > Clothing > Outerwear > Coats & Jackets |
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product_type | Optional but recommended
Product category that you define for your product Example Home > Women > Dresses > Maxi Dresses |
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IMPORTANT: 2 of 3 are required from brand/GTIN/MPN in all feeds. |
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brand | The brand name of the product |
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gtin | Required for all new products with a gtin assigned by the manufacturer
Optional for all other products Your product’s Global Trade Item Number (GTIN) |
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MPN | Required only if your new product does not have a manufacturer assigned gtin
Optional for all other products |
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condition | Required if your product is used or refurbished
Optional for new products The condition of your product at time of sale Supported values
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age_group | Required for all apparel items that are focused on people in Brazil, France, Germany, Japan, the UK, and the US as well as all products with assigned age groups
Optional for all other products and countries of sale The demographic for which your product is intended Supported values
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color | Required for all apparel items in feeds that target Brazil, France, Germany, Japan, the UK, and the US as well as all products available in different colors
Optional for all other products and countries of sale Your product’s color(s) |
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gender | Required for all apparel items in feeds that are focused on people in Brazil, France, Germany, Japan, the UK, and the US as well as all gender-specific products
Optional for all other products and countries of sale The gender for which your product is intended Supported values
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material | Required if relevant for distinguishing different products in a set of variants
Optional for all other products Your product’s fabric or material |
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pattern | Required if relevant for distinguishing different products in a set of variants
Optional for all other products Your product’s pattern or graphic print |
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size | Required for all apparel items in the Apparel & Accessories > Clothing and Apparel & Accessories > Shoes product categories focused on people in Brazil, France, Germany, Japan, the UK, and the US as well as all products available in different sizes
Optional for all other products and countries of sale Your product’s size |
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item_group_id | Required for Brazil, France, Germany, Japan, the United Kingdom, and the US if the product is a variant
Optional for all other products and countries of sale ID for a group of products that come in different versions (variants) |
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custom_label_0 | Optional but recommended
Label that you assign to a product to help organize bidding and reporting in Shopping campaigns Example
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If you have any additional questions, please contact the Customer Support team by filling out the form below.
SourceKnowledge’s performance technology delivers your ROAS and CPA goals through display ads, search, shopping and social campaigns using intent markers based on how your customers interact with your site. Some indicators we use are the product pages customers have viewed or sales confirmations and cart abandonment.
The SourceKnowledge pixels are JavaScript code snippets that need to be implemented within the header code of your site. They are unique to your advertiser profile. If you manage more that one website, you will need to create an advertiser profile for each website. The pixels load asynchronously so they will not interfere with the page loading time or user experience.
SourceKnowledge performance technology relies on these key pixel placements:
The pixels will recognize and adapt automatically to the protocol of your site: http or https.
This is your SourceKnowledge pixel (upx) ID. If your upx ID is 11111 then the last line of your SourceKnowledge Homepage pixel should look like this: (document,’script’,’//upx.provenpixel.com/ujs.php?upx=11111′);
The implementation of the following pixels are required:
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For Shopping campaigns, the Lead/Home Pixel is used to identify visits to particular product pages.
The product ID macro is : REPLACE_WITH_PRODUCT_ID (if not using, leave as-is).
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For Shopping campaigns, the Cart Pixel is used to identify products that have been placed in your users’ carts.. This is a mandatory macro for Retargeting campaigns. This is an optional macro for Shopping campaigns. If there are multiple products in the cart, please use a comma separated list.
The macro is: REPLACE_WITH_PRODUCT_ID
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The Sales Confirmation Pixel must be placed on the Sales Confirmation page to track the item purchased by your users. The Sales Confirmation page is displayed after a completed purchase on your site, always displaying an order ID and a summary of the order. Capturing this information will allow you to measure the CPA from SourceKnowledge.
The Sales Confirmation Pixel on your Sales Confirmation page will have to dynamically pass the order IDs and order amount.
Optional Macros for Sales Confirmation Pixel:
WooCommerce has a dedicated plugin to set up conversion tracking. Please place our Sales Confirmation Pixel there. The sales confirmation is required to run your campaign. The rest of the pixels are optional and there are plugins that you can get for WooCommerce that help with implementation.
You’ll see the following line inside our pixel code:
&order_id=ORDER_ID&order_amount=ORDER_AMOUNT&product_id=REPLACE_WITH_PRODUCT_ID
It must be replaced to fit the WooCommerce criteria:
&order_id=(order_number)&order_amount=(order_subtotal)&product_id=REPLACE_WITH_PRODUCT_ID
Ignore the Product_ID macro, however please populate the Order_ID, and Order_Amount macros.
If you use Google Tag Manager to implement tags follow the instructions above, however, simply insert the Google Tag Manager equivalent of “order_number” and “order_subtotal”.
Additional help is here : https://wedevs.com/docs/woocommerce-conversion-tracking/custom-channel-integration/custom.
You’ll see the following line inside our pixel:
coupon_code=COUPON_CODE&customer_type=CUSTOMER_TYPE
-The COUPON_CODE macro should be populated by the discount code used in a transaction.
-The CUSTOMER_TYPE macro should be populated with “0” if a new customer, or with “1” if an existing customer.
New Customer RoAS calculates the effectiveness in driving new sales from customers. Choosing to optimize for new customers reduces what qualifies as an attributed sale in your campaign. This therefore reduces the maximum allowable RoAS target for new customers.
In order to optimize for new customers, you need to have the new customer macro implemented in your Sales Pixel.
The CUSTOMER_TYPE macro should be populated with “0” if a new customer, or with “1” if an existing customer.
You will find your Sale Pixel under Tools in your Dashboard. If your store is built using an e-commerce platform that has an integration with SourceKnowledge, you do not need to add this macro, as it is already populating automatically. If you have a custom integration, you will need to add this macro manually.
If you use a third party subscription platform on your checkout page, you will need to manually place our sales tracker on the Subscription Thank You page in order to capture all the sales and RoAS that SourceKnowledge is driving.
Please go to the Tools > Pixels section at the top of your Dashboard to get your pixels.
If you are using Recharge as your third party subscription platform on your checkout page, you will need to manually place our sales tracker on the Subscription Thank You page in order to capture all the sales and RoAS that SourceKnowledge is driving.
Support documentation on conversion tracking integration with Recharge here:
Please refer to the Thank You Page and Tracking section where you may find helpful instructions. Additionally, do note particularly the First-Time Page Load Tracking details.
Google Tag Manager enables you insert SourceKnowledge tags on your website. You can configure the tag trigger when an event — such as a pageview, click, or form submission — occurs as well as which pages it is used on. When the trigger fires the tag, the tag’s code executes and sends relevant data back to the platform.
https://tagmanager.google.com/gallery/#/owners/sokno/templates/gtm-template
If you’ve met all of the requirements and your pixel is still not firing after 24 hours, or have any additional questions, please contact the Customer Support team by filling out the form below.
SouceKnowledge has integrated with Shopify, WooCommerce and Magento to make it easier for you to launch your shopping and/or retargeting campaign. Upon install of the plugin/app/extension, SourceKnowledge pixels are placed to track performance of the campaign and your product catalog is pulled from your store. If for any reason you need to access your pixels, you can find them under Tools in your Dashboard.
The SourceKnowledge dashboard allows you to view all conversions and various key metrics in one simple interface. In one login, you are prompted to an at a glance summary of your campaign in real time which includes a spend overview and overall conversions, cost per acquisition (CPA), spend, impressions, effective cost per impression (eCPM), clicks, clickthrough rate (CTR) and their status. You can also view all this information within several different timeframes (today, yesterday, last 7 days, last 30 days, this month, last month, all time as well as custom date ranges). These timelines and metrics will be found throughout the entire reporting dashboard.
In the SourceKnowledge sidebar, you will be able to toggle from “summary” to more in depth reporting options. Your reporting options that are categorized by:
In this section of the dashboard, you will be able to view day-by-day metrics from as far back as your campaign start. To gain insight on these metrics, you can easily understand which days perform best, as well as seasonality of your campaigns.
In order to get a more in depth view of all your customers’ buying journey, the Order ID Report also shows you the time of the first touch with your ads and the time to time to conversion. This reporting gives you an in depth look on how your customers interact with your brand as well as how long they take to make their buying decision.
In this portion of the dashboard, you will be able to take a look at several cards with overall stats of your spend, impressions, clicks, conversions and geography. You are able to view the cards in all the available timelines (today, yesterday, last 7 days, last 30 days, this month, last month, all time as well as custom date ranges) and filter the view on a per day, week or month basis.
If you have any additional questions, please contact the Customer Support team by filling out the form below.
The default look back window for attributing view-through sales in a retargeting campaign on the platform is maximum 15 days. Google Analytics does not track view-through conversions and does not have default cross-device tracking. So this means your dashboard in SourceKnowledge will not match up to GA. You may have many vendors participating in the conversion and in order to counter this, you can set a high RoAS in your retargeting campaign. If you require a stricter lookback window, please contact customer support.
The coupon code attribution model is a 30 day fallback, the same as our click-through conversion. This is also the standard for Google Analytics. If a customer clicks the ad served by the platform with the coupon applied at the click, this will be counted as only a click-through conversion and the coupon will display in the orderID report for display purposes only. The platform will only attribute a coupon code to a sale if a customer finds a custom (to SourceKnowledge) coupon code and enters it manually.
Click discrepancies between analytic platforms are normal and expected. Our attribution model is last click, 30 days. This is also the standard for Google Analytics. The reason for discrepancies is likely due to your vendor (in this case SourceKnowledge) losing last click attribution in your Google Analytics.
The platform tracks all sales from customers that we brought to your website, however, if the last click before they purchased is on a different platform, your analytics system will attribute that click to another vendor, thus the conversion to that platform. If you refer to your assisted conversions in your GA this should be more reflective of our Dashboard.
Threshold: How much spend your campaign accumulates before a payment occurs.
Payments Page: List of all payments made for selected billing period.
AutoPayment: A payment triggered automatically once the current spend is greater than or equal to the threshold.
Current Spend: Charges your campaign generated since the last payment.
Billing Statement: Statement of all transactions that occurred during a given month. This becomes available 7 days after the end of the period.
Traffic charges: Charges that your campaign accumulated during a given period.
Closing balance: The amount owing at the end of a given month.
Starting Balance: The current owing balance carried over from the previous billing period.
Applicable Tax: If your company resides in Canada, taxes will be applied.
As your campaign spends, we will charge your account at pre-defined spending thresholds during the month. For example, if your account’s threshold is $100, you will be charged each time your campaign spends $100 . Thresholds are automatically set per account and will increase incrementally as your billing history expands.
For companies and individuals with a billing address in Canada, sales tax will be added to the amount in accordance with the tax laws for each province.
Please contact the billing department at billing@sourceknowledge.com.
In order for our team to track SourceKnowledge conversions, you will need to provide view access of your Google Analytics. To do this, please follow the following steps:
If you have any additional questions, please contact the Customer Support team by filling out the form below.
Headline 1 – 35 characters max.
Headline 2 – 35 characters max.
Description – 80 characters max.
Required Dimensions – JPG or GIF: 160x600px, 300x250px, 728x90px, 300x600px, 320x50px.
Image (Large) – 1200x627px – JPG, PNG or GIF – 2MB max file.
Image (Basic) – 627x627px – JPG or PNG – 2MB max file.
Image (Thumbnail) – 180x180px – JPG or PNG – 2MB max file.
Title – 50 characters max.
Description – 150 characters max.
Image – 1200x628px – JPG or GIF – No text in the image.
Title – 25 characters max.
Description – 90 characters max.
Headline 1 – 30 characters max.
Headline 2 – 30 characters max.
Description – 80 characters max.
Required:
Optional:
If you have any additional questions, please contact the Customer Support team by filling out the form below.