Help Centre

Welcome to the SourceKnowledge Help Centre.

Here, you will be able to gain all the knowledge you need to know about our pixels, ad terms, creatives and so much more.

About the 4 SourceKnowledge Pixels

SourceKnowledge’s performance technology delivers your CPA goals through display ads, search and social campaigns using intent markers based on how your customers interact with your site. Some indicators we use are the product pages customers have viewed or sales confirmations and cart abandonment.

 

The four SourceKnowledge pixels are JavaScript code snippets that need to be implemented within the header code of your site. They are unique to your advertiser profile. If you manage more that one website, you will need to create an advertiser profile for each website. The pixels loads asynchronously so they will not interfere with the page loading time or user experience. SourceKnowledge performance technology relies on four key pixel placements:

  • Homepage Pixel – this pixel should be placed on all your pages to allow SourceKnowledge to collect user browsing intent throughout your website.
  • Search/Category Listing Page Pixel – page that contains a list of your products
  • Basket or Cart Page Pixel – page that contains item(s) that are added to the cart. This is the page one step before the sales confirmation page.
  • Sales Confirmation Pixel – includes order ID, sales total and number of items purchased

 

Here’s some examples of how the SourceKnowledge pixels can be implemented on a website:

 

Homepage Pixel:

<script>
 (function (d, t, u, e, f) {
 e = d.createElement(t);
 f = d.getElementsByTagName(t)[0];
 e.async = 1;
 e.src = u + '&cb=' + Math.floor(Math.random() * 999999);
 f.parentNode.insertBefore(e, f);
 })(document, 'script', '//upx.provenpixel.com/ujs.php?upx=****0');
</script>

 

Search/Category Listing Pixel:

<script>
 (function (d, t, u, e, f) {
 e = d.createElement(t);
 f = d.getElementsByTagName(t)[0];
 e.async = 1;
 e.src = u + '&cb=' + Math.floor(Math.random() * 999999);
 f.parentNode.insertBefore(e, f);
 })(document, 'script', '//upx.provenpixel.com/ujs.php?upx=****1');
</script>

 

Basket or Cart Pixel:

<script>
 (function (d, t, u, e, f) {
 e = d.createElement(t);
 f = d.getElementsByTagName(t)[0];
 e.async = 1;
 e.src = u + '&cb=' + Math.floor(Math.random() * 999999);
 f.parentNode.insertBefore(e, f);
 })(document, 'script', '//upx.provenpixel.com/ujs.php?upx=****2');
</script>

 

Sales Confirmation Pixel:

<script>
 (function (d, t, u, e, f) {
 e = d.createElement(t);
 f = d.getElementsByTagName(t)[0];
 e.async = 1;
 e.src = u + '&cb=' + Math.floor(Math.random() * 999999);
 f.parentNode.insertBefore(e, f);
 })(document, 'script', '//upx.provenpixel.com/ujs.php?upx=****3&order_id=[ORDER_ID]&order_amount=[ORDER_AMOUNT]');

</script>

Integrating SourceKnowledge Pixels Onto Your Website

The pixels will recognize and adapt automatically to the protocol of your site: http or https.

 

Upx

This is your SourceKnowledge pixel (upx) ID. It was provided to you during the initial set up of your account. If your upx ID is 11111 then the last line of your SourceKnowledge Homepage pixel should look like this:

(document,’script’,’//upx.provenpixel.com/ujs.php?upx=11111′);

 

The implementation of the following pixels are required:

    1. Homepage pixel
    2. Search/Category Listing page pixel
    3. Basket/Cart page pixel
    4. Sales Confirmation pixel

 

 

 

To activate your Homepage Pixel:

  1. Copy your SourceKnowledge Pixel from your dashboard by clicking on Get Your Pixel on the left menu.
  2. Paste it in the HTML of your website right above the end </body> tag.

 

 

To activate your Search/Category Listing Pixel:

  1. Copy your Search/Category Listing  Pixel from your dashboard by clicking on Get Your Pixel on the left menu.
  2. Paste it in the HTML of your Search/Category Listing page right above the end </body> tag.

 

 

To activate your Basket/Cart Pixel:

  1. Copy your Basket/Cart Pixel from your dashboard by clicking on Get Your Pixel on the left menu.
  2. Paste it in the HTML of your add to Basket/Cart page right above the end </body> tag.

 

 

Sales Confirmation Pixel

 

SourceKnowledge is a CPA platform. We only charge you when you receive a sale attributed to SourceKnowledge. The Sales Confirmation Pixel must be placed on the Sales Confirmation page to track the item purchased by your users.  The Sales Confirmation page is displayed after a completed purchase on your site, always displaying an order ID and a summary of the order. Capturing this information will allow you to measure the CPA from SourceKnowledge.

 

The Sales Confirmation Pixel on your Sales Confirmation page will have to dynamically pass the order IDs and order amount.

Mandatory Macros for Sales Confirmation Pixel

 

  • Order ID
  • Order Amount (total cart value)

 

To activate your SourceKnowledge Pixel:

  1. Copy your SourceKnowledge Pixel from your dashboard by clicking on Get Your Pixel on the left menu.
  2. Paste it in the HTML of your website right above the end </body> tag.

Google Tag Manager

How Google Tag Manager Works

 

Google Tag Manager enables you insert SourceKnowledge pixels on your website. You can configure the pixel trigger when an event — such as a pageview, click, or form submission — occurs as well as which pages it is used on. When the trigger fires the pixel, the pixel’s code executes and sends relevant data back to the platform.

 

JavaScript Pixel Implementation

 

  1. Select “Add New Tag” from the Container tab, and then under “Tag Configuration”, choose “Custom HTML”.
  2. Paste the JavaScript into the area provided. 
  3. Under “Triggering” choose the correct trigger type for the pixel such as all pages, cart page, conversion event, etc. Then click save.
  4. In the upper right-hand corner, click “Publish” and continue to publish all changes.
  5. “Container Version Description” is optional. You can add a description or just click skip. Once you’ve completed these steps, you’re ready to start using SourceKnowledge.

SourceKnowledge Pixel Troubleshooting

  1. Give it time. It can take up to an hour for your SourceKnowledge Pixel to activate.
  2. Make sure your pixel is placed directly before the </body> tag. This ensures that the script loads correctly and has minimal effect on rendering your page content.
  3. Check your formatting. Altering your SourceKnowledge Pixel, including changing formatting affects the script’s ability to fire. Your SourceKnowledge Pixel should be placed on all pages of your site exactly as it was copied.
  4. Did you place the wrong pixel? If you have multiple advertiser profiles, make sure the SourceKnowledge Pixel you placed is linked to the corresponding advertiser profile. Check that the pixel ID (last line of the JavaScript) matches the ID of your SourceKnowledge Pixel in the source code of the intended domain.

Can't Find What You're Looking For?

If you’ve met all of the requirements and your pixel is still not firing after 24 hours, or have any additional questions, please contact the Customer Support team by filling out the form below.

Display

Text

Headline 1 – 35 characters max
Headline 2 – 35 characters max
Description – 80 characters max

 

Image

Required Dimensions – JPG or GIF:
160x600px, 300x250px, 728x90px, 300x600px, 320x50px

Native

Image (Large) – 1200x627px – JPG, PNG or GIF – 2MB max file

Image (Basic) – 627x627px – JPG or PNG – 2MB max file

Image (Thumbnail) – 180x180px – JPG or PNG – 2MB max file

Title – 50 characters max
Description – 150 characters max

Social

Image – 1200x628px – JPG or GIF – No text in the image
Title – 25 characters max
Description – 90 characters max

Search

Headline 1 – 30 characters max
Headline 2 – 30 characters max
Description – 80 characters max

Additional Guidelines

Required: note that SourceKnowledge must have standard click URL with tracking parameters included to run a campain.

Optional:
– Standard banner creative, JavaScript or HTML5 tags
– Any standard keyword list, including negative lists

Can't Find What You're Looking For?

If you have any additional questions, please contact the Customer Support team by filling out the form below.

Adding Users & Permissions

In order for our team to track SourceKnowledge conversions, you will need to provide view access of your Google Analytics. To do this, please follow the following steps:

 

  1. Sign in to Google Analytics.
  2. Click ADMIN, and navigate to view.
  3. In the VIEW column, click User Management.
  4. Under Add permissions for, enter the email address our team member’s Google Account. Contact your Account Manager for more details.
  5. Under permissions, choose Read & Analyze.
  6. Select Notify this user by email to send a notification to our team members that you have completed the process.
  7. Click Add.

Can't Find What You're Looking For?

If you have any additional questions, please contact the Customer Support team by filling out the form below.

What is Spend?

The total amount of money invested into campaigns within SourceKnowledge. Spend can be viewed on a daily, weekly and monthly basis.

What are Impressions?

The point in which an ad is viewed once by a site visitor or displayed once on a webpage. The number of impressions of an ad is determined by the number of times the page is located and loaded. Impressions can be viewed on a daily, weekly and monthly basis.

What are Conversions?

When the user completes an advertiser’s goal. Conversions can range from purchases to form completions and everything in between. Conversions can be viewed on a daily, weekly and monthly basis.

What is Conversion Type?

The different interactions that users have made with the ad that have lead them to a conversion. The conversion types for each campaign is based on specific goals. Some examples are: click-through, view-through, etc.

What is CPA?

Also known as cost per acquisition, the price advertisers pay when users make a conversion. SourceKnowledge advertisers are billed on a CPA basis.

What is eCPM?

The effective cost per thousand ad impressions. eCPM is used as a tool by advertisers when they are comparing ad networks or evaluating the success of an ad-based monetization strategy.

eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when comparing, we use eCPM to compare your results.

The formula is:

(Total Spend ÷ Impressions) x 1000

What is CTR?

The number of clicks that your ad receives based on the number of times your ad is shown.

 

The formula is:

Clicks ÷ Impressions

 

A high CTR is a good indication that users find your ads helpful and relevant. Note that a good CTR is relative to what you’re advertising and on which networks.

What is RoAS?

Also known as return on ad spend, this metric measures gross revenue generated for every dollar spent on advertising. It is an advertiser-centric metric that gauges the effectiveness of online advertising campaigns.

 

The formula is:

Revenue From Ad Campaign ÷ Cost Of Ad Campaign

What is a Viewthrough conversion?

When a user sees your ad and does not click on it, but later visits your website organically or through search within a specified time window.

What is a Clickthrough conversion?

When a user sees an ad and clicks to perform the specific call to action.