Loading...

The Winning Curve

Powered by SourceKnowledge

Category
Author
Kristen Bromiley

Vizio Turns Up The Volume On Holiday Sales

Summary

SourceKnowledge partnered with Vizio, a leading television manufacturer brand, to run a targeted, cross-device campaign to drive online sales, and improve brand sentiment. The campaign used the Engage full stack performance advertising solution that leveraged video and display creatives, dynamic bidding algorithms, and value based remarketing to generate sales for the brand.

Challenge

The campaign's success was measured based on return on ad spend (RoAS) and performance results were benchmarked against 25 other advertising vendors - all of whom used siloed prospecting or remarketing tactics.

Execution

First-party data was used to optimize custom high performing audience cohorts to identify the strongest leads. The campaign deployed 3 different sets of creatives that included display banners and video pre-roll - which were then A/B tested against two different landing pages to see which performed the best. Creatives were optimized for mobile to take advantage of cross-device sales. The campaign was also optimized seasonally to maximize conversion rate during specific hours and days of the holiday season.

Results

  • Over a two month period, the campaign proved successful with a 3.2x RoAS compared to single-channel vendors.
  • The campaign yielded a 209% better AOV compared to single-channel vendors.
  • The campaign’s Cost Per Session was 94% lower compared to single-channel vendors.
  • On average, users that converted visited 2 product pages before purchasing.
  • The campaign delivered more than 6 million impressions to high valued prospects across the US.
  • The Engage platform achieved a 375% increase in click-through rates compared to single-channel vendors.
vizio

More articles

Performance

Meet SourceKnowledge At Shop.org 2017

If you’re going to be at Shop.org, we want to see you at booth #1752.
Read more
Programmatic

Why Wall Street Loves Ad Tech

The breadth of the industry, uncapped growth of advertising spend and exciting developments announced on a regular basis make advertising technology an attractive target for Wall Street.
Read more
Mobile

Rethinking Mobile Game Ads: Creating A New User Experience

Rewarded ads — videos that compensate users with in-app goodies in exchange for their viewing time — could become the next big thing in mobile advertising. Here's why.
Read more