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The Winning Curve

Powered by SourceKnowledge

A blog about adtech, data based insights, and the tools that empower better marketing.

Our Team

Our Team: Laura

Ever wondered what it’s like to work in the world of programmatic advertising? Behind SourceKnowledge is a team with a passion for tech and innovation.
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Performance

How To Create Data Driven User Profiles

What are data-driven user profiles, and how can they help you, the Internet marketer, collect the data that you need to create the marketing campaign that is most successful for your needs.
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Performance

Which Sites Are Worth Advertising On?

Thanks to today's increasing prevalence of 'fake news' and other internet problems, savvy business owners need to be careful about where they advertise.
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Performance

Moving Beyond Whitelists In Performance Campaigns

As brand safety becomes a critical issue to tackle in the ad tech industry, there is new technology available that is superior to whitelists for companies to enhance their brand safety.
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Performance

The UX of Advertising: Should You Care About User Experience?

Digital advertising has evolved from the goal of simply catching the user's attention to now creating a compelling and seamless path to purchase that focuses of the user's experience with a brand.
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Programmatic

Is Programmatic Advertising Right For Your Company?

The benefits of programmatic advertising for SMB and SaaS, how all brands be confident in their ability to use programmatic advertising, and how programmatic advertising is the future of advertising.
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Performance

Geofencing, Geotargeting and Beaconing: Which Works Best?

Location-based marketing can be a powerful tool to drive customer acquisition, but there isn’t only one type of targeting. Your specific goals will dictate which type will be the most successful.
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Performance

Why Shorter Ads Work Well On Digital

When it comes to digital advertising, the conventional wisdom used to be that 'longer is stronger.' Today, however, many digital marketing companies understand that shorter ads perform better.
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Programmatic

AI and Machine Learning: The Ad Tech Revolution

The importance of artificial intelligence in ad tech, what companies are doing in terms of advertising with AI, and how AI is improving performance and reporting.
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Programmatic

Ad Mythbusters: CTR as a KPI

Let's take a look at the differences between a CTR and a KPI, and why the two are not analogous.
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Performance

Remarketing 101

Let's take a look at what, precisely, remarketing is, as well as five of the best practices for a proper remarketing campaign.
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Our Team

Our Team: Pierre

Ever wondered what it’s like to work in the world of programmatic advertising? Behind SourceKnowledge is a team with a passion for tech and innovation.
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Programmatic

The Truth in Advertising: What's Being Sold vs. What Works

Truth in advertising is more than just a political bit of slang — it's a standard that you, as a professional, are called to maintain.
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Opinion

Step Aside Silicon Valley, Follow The Funding To Canada

The current political climate presents much uncertainty regarding temporary work visas for the United States, leaving a strong fertile ground in Canada for the tech industry.
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Programmatic

Incorporate Data In Your Customer Experience

Learn some of the key points that are important to remember as you incorporate data into your customer experience.
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Opinion

Diversity In Tech: Strength Through Inclusion

Diversity within the tech industry has allowed it to thrive throughout the years and for success to continue, we must accept diversity rather than ban it.
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Mobile

How To Retain Users On Mobile Games

One of the biggest problems for mobile game developers is keeping users engaged. Here is a list of proven ways for achieving customer acquisition and retention for your mobile game.
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Programmatic

Marketing Metrics That Matter

Let's discuss how some metrics matter more than all the others, and why you should focus on these when determining the success of your advertising campaign.
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Performance

Incent Traffic: Does It Work?

Apart from its benefits, however, incent traffic also has some drawbacks that bring its overall effectiveness into question.
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Performance

The Importance Of Data-Driven Ad Creative Personalization

When it comes to creative personalization, there is perhaps nothing more important than using acquired data to personalize the ad experience for your users.
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Performance

How To Build A Performance Focused Landing Page

We came up with this list of tips and tricks on what elements your landing pages should have to conduct a successful marketing campaign that generates qualified leads and increased sales.
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Performance

What Should You Expect From Your Ad Campaign?

It is crucial for you to understand different channel benchmarks that will demonstrate the effectiveness of an ad campaign.
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Performance

You're Doing Audience Segmentation Wrong

As professional marketers, we need to reevaluate how we segment audiences, which 'audience' we put certain people in, and why.
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Performance

Why You Need to Start Paying Attention to Micro-Conversions

Why it is important to measure micro-conversions and how you can apply this knowledge to a marketing plan in the future.
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Performance

Can Advertising Be Great Again?

A look at the lessons from advertising in the last year to learn for 2017.
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Performance

10 Skills Marketers Will Need in 2017

10 skills that marketers need, as well as the reasons why those skills are more important now than ever before.
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Performance

How to Get Your Team Excited About Data Driven Advertising

There are a few things you can do to get your team excited about data driven advertising, even if they aren't technically minded.
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Performance

How To Use Google Analytics Like A Pro

If you're serious about digital advertising, it is absolutely essential to understand analytics.
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Opinion

Keep Your AdTech Partner Close And Your Agency Closer

As the lines between agency and technology partner grow ever blurrier, the risks of transparency issues grow, writes the president of SourceKnowledge.
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Opinion

What 2016 Taught Us About Digital Advertising

We're only a few days into 2017 and our team has been thinking about the past year to see what the data-driven advertising trends of 2016 have taught us.
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Opinion

5 Big Ideas For 2017

What trends will dominate the marketing landscape this year?
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Opinion

When News Became Entertainment

Are consumers even interested in unbiased news and the truth?
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Opinion

Why Ad Blocking Will Save the Ad Industry: You Don't Want Consumers Who Don't Want You

Slow down for a second, marketers. Look at the stats. Recent data shows that the majority of people don't hate ads. Rather, they hate poor user experiences.
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Performance

Understanding Multi-Touch Attribution

An attribution model is a system for applying credit to different touchpoints in a customer’s conversion path. Are you using the right model?
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Performance

The SourceKnowledge Guide to Understanding Attribution

Data analytics promises to reveal exactly what motivates specific customers to convert, to become brand advocates, and to stay engaged as loyal customers.
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Technology

Machine Learning: Building a Model

Deep learning based approaches are allowing us to not only improve prediction accuracies across a wide range of tasks; they are also enabling us to tackle more complex analytical problems.
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Technology

Machine Learning: Deep Dive

As advertisers, and other industries, begin to adopt machine learning, the need for a deep dive for data drastically increases.
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Technology

Machine Learning: What Does This Have to Do With Advertising?

According to advertising industry experts, the next big thing in the industry is what's known as machine learning.
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Performance

Creating A Compelling Path to Purchase

Patrick Hopf, President of SourceKnowledge, describes the proper way to create a compelling path to purchase for new customers - just because you build a website doesn't mean anyone will visit.
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Technology

SourceKnowledge Institute Launches With First Canadian Data Driven Marketing Certification Program

Marketing Professionals to Receive a Comprehensive Performance Marketing Education
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Programmatic

One on One: Patrick Hopf on Video Marketing and the Open Web

Patrick Hopf, President and co-founder of SourceKnowledge, talks to Kim Davis about the challenges of tracking a customer's path to purchase, especially in the video marketing space.
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Mobile

Understanding Mobile Commerce

By 2018 mobile is projected to account for over half of all internet advertising - which is a staggering number that shouldn’t be ignored.
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Performance

What Marketers Can Learn From The Cautionary Tale Of Criteo Vs. SteelHouse

The unsophisticated approach many marketers take toward attribution has created a climate where this type of fraud can occur.
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Performance

Advanced SaaS Metrics

For SaaS businesses, metrics can be crucial to optimizing and improving your services. In fact, SaaS businesses often face unique and difficult challenges that traditional models lack.
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Programmatic

Performance Based Advertising Trends: 2017 and Beyond

The Internet has evolved greatly over the past 20 years, and as it continues to evolve, there's an emerging need to review how well digital marketing has evolved in our increasingly online world.
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Performance

View-Through Conversions Is the Most Important Metric You Probably Aren’t Tracking

One of the most important metrics, in modern digital marketing is view-through conversions... and the chances are high that you don't know enough about them to track them.
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Performance

Attribution Models: The Good, The Bad, and The Ugly

Organisations are turning to marketing attribution to determine the role that various channels and ad events play in influencing the customer journey. But many marketers are still missing the mark.
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Programmatic

Don't Make These 5 Common Retargeting Mistakes

Retargeting is one of the most cost-effective ways to reach your intended audience. However, there are 5 common mistakes in retargeting and conversion attribution that marketing professionals make.
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Performance

People of Ad Tech: SourceKnowledge President Patrick Hopf

SourceKnowledge President Patrick Hopf tells WIT Strategy Partner Bill Brazell that that the right data can explain the value of each consumer a company brings in.
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Performance

Why You Shouldn’t Be Using Last-Click Attribution (Infographic)

Most marketers understand the value of attribution as it relates to measuring campaign results. However, today’s attribution models vary widely in terms of sophistication and effectiveness.
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Our Team

Our Team: Hector

Ever wondered what it’s like to work in the world of programmatic advertising? Behind SourceKnowledge is a team with a passion for tech and innovation.
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Case Studies

Broadway Musical Drums Up Ticket Sales With Video Advertising

The production company behind one of Broadway’s most popular musicals partnered with SourceKnowledge to create a high performing direct response campaign using targeted video advertising.
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Case Studies

Vizio Turns Up The Volume On Holiday Sales

SourceKnowledge partnered with Vizio, a leading television manufacturer brand, to run a targeted, cross-device campaign to drive online sales, and improve brand sentiment.
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Case Studies

BuildDirect Hammers Out A Strong Performance Campaign With Engage

BuildDirect, a leading online website for home improvement products, partnered with SourceKnowledge to run a cross-device performance campaign using the company’s Engage advertising platform.
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Performance

How To Be A Data-Driven Marketer (When You're Not A Data Expert)

Data will play a key role in your success, but knowing which data is important can be challenging. If data is not your area of expertise, focus on these metrics.
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Performance

Attributing Conversions to Your Campaign

Even the best-laid digital marketing plans can be led astray if there's only one conversion channel to consider.
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Performance

What Post Click Behaviour Says About Your Marketing Campaign

Certain metrics have become so ubiquitous in marketing that many brands have stopped questioning their real value.
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Performance

Best Practices For Creatives

You need a design approach focusing on creative best practices, from considering multiple audience segments to incorporating data into your process.
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Technology

Brand vs. Performance Advertising

How the right combination of both will lead to successful lead generation and conversion.
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Performance

In-App Advertising: What's The Best Go To Metric?

When it comes to in-app advertising, it's not always obvious which metric to use to measure the effectiveness of your ad.
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Performance

5 Things I Learned at the Canadian Internet Marketing Conference 2016

Last week in Squamish, British Columbia, hundreds of digital marketers gathered for the 2016 Canadian Internet Marketing Conference.
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Performance

The Best KPIs For Your Video Campaigns

While views are definitely important, they are just one of many pieces in the puzzle.
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Performance

Understanding The Path To Conversion

Today, the path from a customer clicking a search ad to converting (i.e. buying products, finding a store) is not only well understood, but it’s widely accepted.
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SourceKnowledge Raises $1.5 Million From BDC Capital

Performance Advertising Platform Engage Leads to 133 Percent Increase in Year-Over-Year Revenue
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Performance

Why Last-Click Attribution Doesn't Work

Last-click attribution leaves a lot of open-ended questions for marketers who want to acquire a deeper understanding of a click path.
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Programmatic

4 Reasons to Get On Board with Programmatic

Here are 4 reasons marketers should take a good look at programmatic.
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Performance

10 Landing Page Mistakes to Avoid

Here are 10 mistakes to sidestep when you're setting up your landing page.
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Mobile

When AdTech & MarTech Collide

How the industry is banding together to bring relevant, streamlined messaging to consumers across every channel you can think of.
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Our Team

Our Team: Justin

Ever wondered what it’s like to work in the world of programmatic advertising? Behind SourceKnowledge is a team with a passion for tech and innovation.
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Programmatic

Header Bidding Explained

One of the ways publishers are trying to get more revenue from their ad inventory is a technique known as header bidding. So what is header bidding?
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Performance

How the Weather Can Affect Conversion Rates

The weather affects all of us and a little bad weather can force businesses to change their plans. If you plan for a rainy day, your business could gain a vital edge.
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Programmatic

Cross-Device Programmatic Advertising is About to Blow Up in 2016

Now, in 2016, technology is catching up to demand and marketers are predicting that this is the year that cross-device programmatic makes a massive leap ahead.
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Programmatic

What’s Next For Programmatic In 2016?

We recently looked at the biggest trends in programmatic in 2015. The SourceKnowledge staff got together and put together a list of what’s to come in 2016.
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Programmatic

Viewability and Verification Through the Programmatic Lens

Late last year, AdAge published their white paper ‘Viewability and Verification Through the Programmatic Lens’. We sifted through this paper for you and highlighted a few key data points.
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Case Studies

SourceKnowledge Partners With Ready To Drink Beverage To Improve Brand Sentiment

SourceKnowledge partnered with a Ready to Drink (RTD) beverage client to run a targeted, cross-device Pre-Roll. Success would be measured based on completed views (CPCV) and BLS results.
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Programmatic

The 3 Biggest Programmatic Trends of 2015

It’s an exciting new year! So let us take it way back to January 2015 when video, data and even more mobile usage were heralded as the key elements to drive programmatic in the coming year.
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Our Team

Our Team: Shane

Ever wondered what it’s like to work in the world of programmatic advertising? Behind Sourceknowledge is a team with a passion for tech and innovation.
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Programmatic

Rethink Programmatic Holiday Advertising

In order to really capitalize on programmatic technology and the digital age, retailers need to shift their mentality on buying ad space.
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Mobile

View Through Attribution 101: The Basics

How do you measure influence? View-through attribution provides insight into every aspect of user behavior starting from the ad impression through to post-install activity.
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Programmatic

Understanding The Progammatic Marketplace

It’s called the programmatic marketplace for a reason and on any day or any month, CPMs spike and fall. Understanding all these peaks and valleys put you in a better position to act on them.
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Programmatic

Black Friday Digital Marketing Survival Guide

Shoppers aren’t the only savvy spenders during the holidays. Advertisers are increasingly using programmatic media to buy advertising that engages customers during this busy time of year.
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Performance

Marketing Attribution: The Basics

How do attribution models, data-driven or otherwise, fit into your marketing organization’s priorities?
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SourceKnowledge Ranked Number 447 Fastest Growing Company in North America on Deloitte’s 2015 Technology Fast 500TM

Attributes 133% Percent Revenue Growth to Increased Demand In Video And Mobile Advertising Vertices
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Programmatic

Digital Advertising Trends For The 2015 Holiday Season

As the 2015 holiday season quickly approaches, these key trends should be on every retailer's radar.
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Our Team

Our Team: Jacquie

Ever wondered what it’s like to work in the world of programmatic advertising? Behind Sourceknowledge is a team with a passion for tech and innovation.
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Performance

How To Win At Customer Re-Engagement

A lot of time and effort is spent on prospecting first time viewers. While this certainly an important step in any marketing strategy, many brands are missing out on engaging with existing customers.
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Our Team

SourceKnowledge Welcomes Startup Open House

If you’ve ever wondered what it’s like to work in one of the fastest growing technology startups in Canada, here’s your chance.
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Mobile

Solutions For A Post-Cookie World

As mobile usage continues to skyrocket, so does the arrival of new technologies like wearables, making the demand for tracking users across multiple devices even stronger.
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Programmatic

How To Succeed in the Era of Ad Blockers

While the age of ad blockers is going strong it doesn’t mean immediate doom for digital marketing. There is an opportunity to improve the ad serving experience for publishers and viewers alike.
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Programmatic

Why Do CPMs Change?

As programmatic tools continue to evolve so do the patterns of audiences. It is crucial that advertisers understand these patterns so their ads can be served when and where consumers are tuning in.
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Programmatic

What Programmatic Means For The Future of Television Ads

We’ve come a long way since the age of linear TV ads, but will programmatic video ever truly replace linear TV ads?
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SourceKnowledge Joins LiveRail Partner Program Featuring SourceKnowledge Engage - A Performance Based Programmatic Video Ad Platform

SourceKnowledge today announced it has become a founding member of the LiveRail Partner Program, an online directory and initiative that will highlight proven Demand Partners on the LiveRail Platform.
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Performance

How To Drive Conversions With Video

Video is a powerful piece of content. Use it correctly to turn the dial up on your conversion rate.
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Performance

5 Best Practices For Direct Response Video Campaigns

If your ad isn’t engaging, why are you running it?
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Programmatic

3 New Programmatic Trends

These are worth getting excited about.
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Programmatic

Programmatic In 5 Easy Steps

So what is programmatic? If you’re reading this blog, you probably have at least a vague idea, but it can be confusing. That’s why we want to clear everything up for you.
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Programmatic

Why We Need More Women In The Tech Industry

As tech makes huge steps forward there’s an obvious gap between how many men vs. women are present in the industry. How can we start to level the playing field?
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Case Studies

Tourism Client Takes Off With Cross-Media Awareness Campaign

SourceKnowledge partnered with a tourism brand looking to build brand awareness and site traffic among English & French speaking families in eastern Canada.
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Case Studies

Car Company Looks To Drive Lead Generation

An automotive brand used SourceKnowledge's Engage platform to deliver a direct response campaign that reduced CPA by 75%.
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Mobile

The Mobile Data Revolution

Big data has become the driving force behind the mobile marketers digital strategy. Why? 2.6 quintillion bytes of mobile data generated every day let marketers operate with incredible accuracy.
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Programmatic

Get the Most Out Of Sequential Adverts

Sequential advertising is the next big thing, it allows your ads to tell a more engaging story.
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Performance

Just Add Data: How Retail Marketing Is Changing

Creating a seamless omnichannel strategy is easier than you think.
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Technology

How To Create An Unskippable YouTube Ad

Your audience will skip the second they get bored.
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Mobile

Marketers, Give Mobile Its Due as a Performance Channel

The ways in which consumers use mobile technology have evolved dramatically in the last several years. So has the type of content consumers habitually engage with in a mobile setting.
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Technology

Why These 6 Video Ads Work So Well

As video ads evolve some campaigns stick with us and push the envelope. We look at are six of our favorite ads, and why they worked so well.
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Programmatic

What's The Deal With Viewability?

With the rise of programmatic video the need for measurement and protection from poor viewability is more important than ever.
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Programmatic

A Beginner's Guide To Programmatic Advertising

New to programmatic advertising? Our guide will get you up to speed.
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Programmatic

Supply & Demand: Creating A More Fair AdTech Marketplace

If you’re a network who serves both publishers and advertisers, you are likely involved in a big, messy conflict of interest.
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SourceKnowledge Launches Engage, A Performance-Based Programmatic Video Ad Platform To Drive Post-Click Behavior

On average SourceKnowledge performance-based cross-media campaigns using pre-roll and display improve engagement by up to 85%.
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Performance

Digital Micro-Moments: How Mobile Has Changed How We Buy Online

Today's consumers shop across devices in micro-moments throughout the day. Learn how to optimize for all of them.
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Programmatic

How Big Data Revolutionized Advertising

Having knowledge of what consumers want, where they shop, and what their interests are before ads are served to them completely reverses the process of advertising.
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Mobile

Why Retail Brands Should Think About A Mobile Video Strategy

With smartphones becoming a major player for driving revenue, omni-channel retailers have a golden opportunity to reach consumers.
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Technology

4 Digital Marketing Mistakes (and How to Avoid Them)

Think you have a bulletproof strategy? Find out if you've been clinging to bad habits and missing out on growth.
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Mobile

What Programmatic Means For Your Omni-Channel Strategy

When it comes to digital marketing, things change quickly.
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Programmatic

What Wearables Mean For Programmatic

How can programmatic advertisers capitalize on the Apple Watch and other wearables?
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Case Studies

Cosmetics Brand Drives Web Traffic

A cosmetics brand wanted to increase awareness of new products by driving traffic to their website.
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Mobile

How to Get People to Watch (and Engage!) on Mobile

On average mobile video performs 5X better than mobile banner ads. How can you push mobile video engagement beyond that baseline?
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Programmatic

You're Looking At The Wrong Video Metrics

These are the KPIs should you be paying attention to - and why they matter in programmatic.
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Technology

How To Reach Millennials With Video Ads

Millennials have access to an average of 7.1 devices, and 55% say they watch videos on multiple screens a day, everyday.
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Performance

How To Reduce Your Cost Of Customer Acquisition

CAC is a key metric and should always be a factor in your ad buying decisions.
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SourceKnowledge Sees Triple Digit Growth In Mobile Ad Opportunities

Massive growth in mobile advertising inventory resulted in an 85 percent increase in revenue and coast to coast company expansion.
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Technology

The Experience Economy: How To Use Video And Data To Create More Loyal Customers

Remember when simply offering a fantastic product at a great price was enough to differentiate yourself?
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Performance

How To Leverage Closed-Loop Attribution For A Better Return On Ad Spend

Attribution lets marketers optimize impression-based initiatives and justify budgets. It’s a key factor in gauging the success of cross-channel campaigns at scale.
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Case Studies

Case Study: Frank & Oak Keys In On Acquisition

The e-commerce brand that was recognized as one of Fast Company's Most Innovative Companies Of 2015 In Retail partnered with SourceKnowledge to create a hybrid branding/DR campaign.
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Programmatic

Solving Viewability

What's the deal with viewability? How important is it when measuring success?
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Mobile

Geo-Targeting Is The Future

Are your ads delivering to the most relevant audience? Think location, location, location.
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Mobile

Mobile: The New Heart of Retail

If your brand's retail strategy isn't mobile first, you're missing out.
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Mobile

Best Practices in Direct Response Video Ads: Hidden in Plain Sight

A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.
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Programmatic

5 Reasons to Go Programmatic in 2015

If your brand hasn’t taken the plunge into programmatic, here are 5 reasons why it should be your next big marketing move in 2015.
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Technology

How To Run Your First Programmatic Campaign

Running a programmatic video campaign is complicated. Use these tips to make your next campaign a success.
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Technology

A/B Testing 101: Data-Driven Campaigns

New to data-driven testing? Read our how-to guide. Making data driven decisions has never been more valuable or easier than it is today.
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Technology

Converting Emerging Affluent Customers: A Lean Approach To The Luxury Market

Affluents represent around 10% of U.S. households but account for more than 50% of retail sales — and over 70% of all retail margins. How can you target this group using lean methods?
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Performance

Don’t Overlook Conversion Attribution

What really matters is a brand’s ROI, and that’s tied up in understanding the path to purchase of the consumer who actually makes a purchase.
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Mobile

Mobile First: Best Practices For Mobile Video Creative

Use these best practices to get the best results from your next mobile campaign.
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Programmatic

Programmatic 101: Learn The Basics

New to programmatic video advertising? Get a primer on the basics and see how it can improve your next campaign.
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Technology

How To: Produce Compelling Creative For Digital Video

Use these tips to get the most traction out of your next video campaign.
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Technology

4 Ways You Can Optimize Your Campaign

From producing your creative to targeting and distributing, here’s a how-to guide for optimizing your digital video ads.
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SourceKnowledge Launches RunSafe Brand Protection Suite For Programmatic Video Advertising

The new suite furthers the company's commitment to making the world of programmatic video buying safe & effective for brands and advertisers looking to reach their audience with cross-platform video.
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Technology

RunSafe Brand Protection Suite For Programmatic Video Advertising

Our new suite makes programmatic campaigns safe and effective for brands and advertisers looking to reach their audience with cross-platform video.
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Case Studies

Beer Brand Drives Brand Awareness Among French Speakers In Canada

SourceKnowledge partnered with a leading beer brand looking to build brand awareness and encourage purchase intent among French speakers in Canada.
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Case Studies

Cross-Device Targeting Strategies for Yogurt Brand

A yogurt brand wanted to increase awareness of a new product line and maximize reach and awareness.
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SourceKnowledge Ranks Number 161 Fastest Growing Company on Deloitte’s 2014 Technology Fast 500

SourceKnowledge was ranked as the fastest growing tech company in Quebec, and ranked 161 on Deloitte’s Technology Fast 500™.
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Case Studies

Multinational Bank Acquires New Customers With Direct Response Campaign

A financial services brand partnered with SourceKnowledge to find new customers.
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Mobile

Mobile Video at the IAB Mobile 2.0 Conference

SourceKnowledge president, Patrick Hopf , was a speaker at last week’s IAB Mobile 2.0 Conference in Montreal as part of a segment called “Mobile State of the Nation”.
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SourceKnowledge Becomes a Top 20 Video Ad Property as Ranked by comScore

SourceKnowledge cracked comScore's Top 20 video rankings.
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Mobile

Mobile Ads Needed A Little Shake-Up

We’re all for mobile advertising and reaching people on-the-go, but the simple carry-over of banner advertising from the desktop world was never going to get us excited.
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SourceKnowledge Partners With Connected TV Platform adRise

Canadian Brands and Agencies can now buy ad space on over 16 connected devices including Xbox and Roku.
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SourceKnowledge Partners with SpotXchange for Programmatic Video Advertising

SourceKnowledge will use SpotXchange's marketplace to help its agency and advertising clients programmatically bid on video ad inventory across devices.
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SourceKnowledge Launches RTB-Enabled Video Ad Server

Advertisers in Canada can now buy video ads using Real-Time Bidding technology.
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SourceKnowledge's Video Network Sees 169% Increase in Streams Over Last Month

Canada's largest private video network has seen a consistent growth of its video streams over last month.
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