SourceKnowledge partnered with Vizio, a leading television manufacturer brand, to run a targeted, cross-device campaign to drive online sales, and improve brand sentiment. The campaign used SourceKnowledge’s full stack performance advertising solution that leveraged video and display creatives, dynamic bidding algorithms, and value based remarketing to generate sales for the brand.
The campaign’s success was measured based on return on ad spend (RoAS) and performance results were benchmarked against 25 other advertising vendors – all of whom used siloed prospecting or remarketing tactics.
First-party data was used to optimize custom high performing audience cohorts to identify the strongest leads. The campaign deployed 3 different sets of creatives that included display banners and video pre-roll – which were then A/B tested against two different landing pages to see which performed the best. Creatives were optimized for mobile to take advantage of cross-device sales. The campaign was also optimized seasonally to maximize conversion rate during specific hours and days of the holiday season.
December 4, 2017