Websites with a Focus on Subscriptions
Due to GDPR’s focus on consent to data collection and usage, online publishers and companies who already have a focus on subscriptions and consent don’t have to change much about their existing policies and actions. These online sites and networks probably won’t see traffic or business affected much by this new legislation putting them squarely in the winners category.
The Law Industry
GDPR creates a new opportunity for lawyers to pounce on businesses worldwide who are not compliant with the new law. Lawyers only have something to gain from new legislation that creates more opportunity for legal hassles. Hence the recent warnings about the possibility of “ambulance chaser” GDPR lawyers.
Who Needs to Watch Their Back?
Additionally, while large companies have the resources to deal with the legal hassles this law may create, small businesses may struggle to cover the expense of a lawsuit related to this new law.
Facebook & Other Large Tech Companies That Rely on Ads for Income
Facebook uses so much of our data. It’s not even clear exactly how they do, but with the recent Cambridge Analytica scandal, it’s clear they use it in ways that we don’t even know about. The data that the site relies upon to make money,by using it for advertising, will be harder to get.
Even so, many predict that large companies like Facebook and Google will overall win in the long run, since smaller advertisers and publishers may be pushed out of the market due to the challenges of GDPR compliance.
Want to find out more about how GDPR may affect your business’ advertising tactics and conversion rates? Contact Source Knowledge to see how we can help.
June 19, 2018
Performance, Programmatic, The Winning Curve